Romy Schorr Romy Raves | 40+ Lifestyle & Beauty Influencer
Romy Schorr is a life long beauty and fashion passionista and 8 years ago she decided to take her passions online and created Romy Raves, a successful Lifestyle & Beauty blog that targets the lifestyle interests and needs of women 40+. Romy Raves offers rich, in-depth coverage of beauty products and treatments, real life fashion, lifestyle events, food, wine, culture, entertainment and travel. Over the years, Romy has emerged as an authentic relatable voice for women 35+ and she has grown her social media platforms and cultivated a highly engaged following. Romy’s current cumulative digital reach is almost one hundred thousand.
During her blogging career, Romy has been a brand ambassador for Avon, Aveeno, Cover FX and Soybu Activewear and she is currently entering her fourth year as a blogger brand ambassador for Neutrogena. Romy was recently featured in an advertorial in Good Housekeeping and in July 2016 she was chosen as an official VIP Beauty Trendscout for Cosmoprof North America for the second year in a row. Romy regularly partners with lifestyle and beauty brands to create authentic engaging actionable content doing things like sponsored posts, integrated campaigns, social media posts, giveaways, twitter parties, instagram takeovers, branded videos, media appearances and hosting live lifestyle events for brands.
In addition to being a digital influencer, Romy also has a Master’s Degree in Counseling Psychology and is a consumer research expert and a seasoned professional focus group moderator for over 20 years. She owns her own full service consumer market research firm Schorr Creative Solutions, Inc. which offers focus groups, ethnographic research, online surveys, dial testing, in-depth interviews, consumer product testing panels and strategic consulting.
Notable brands she has worked with over the years include Fox Broadcasting, 20th Century Fox, FX, NBC, BeachBody, Facebook, Spinmaster, Pepsi, MGA, Walgreens, Walmart, Target, Murad, Maybelline, L’Oreal, Covergirl, Neutrogena, Aveeno, AVON, Cover FX, Murad, Alterna, Zotos Professional, Target, Dermalogica, OPI and Barefoot Wine.